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Category: Editorial

Innovation Route To Leadership

Innovate or perish – that seems to be the business reality in the tyre industry today. Fierce competition, fast changing markets and technologies, challenging customer demands and new legislations are forcing tyre companies...

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The Price Challenge

The rubber world is not going to be the same in the future, if the price fall of NR prolongs as predicted by experts. The indications are that NR prices will fall further and stay low till 2020. After the strong recovery in...

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