Hankook to make it big at Essen Motor Show

Hankook to make it big at Essen Motor Show

Premium tyre maker Hankook will display attractive show cars, the ‘Nürburgring e-Sports Lounge, summer and winter tyre line-up and its current flagship the Ventus S1 evo 3 at Essen Motor Show in Hall 7, Stand 7A16 from November 29 to December 8, 2019. The Ventus S1 evo 3 has been available on the European market since this spring, initially in 72 dimensions from 17 to 22 inches. The high-end tyre has already achieved a podium finish in the 2019 summer tyre test out of 53 brands in Auto Bild magazine.

“This is now the 15th time we have exhibited at the Essen Motor Show and look forward to many interesting discussions with our tuning-inspired fans. The tuning business is very important for the German market. In addition to our wide range of tyres for all seasons, our new flagship Ventus S1 evo 3 is the highlight of this year,” said Dietmar Olbrich, Vice President of Sales & Marketing at Hankook Reifen Deutschland.

There will also be prominent football players from the German top club Borussia Dortmund and TV presenter Sidney Hoffmann from PS Profis, who will welcome autograph requests at the Hankook stand from their fans. Added to this will be a visit by René Rast, this year’s DTM season champion, who will drop by the Hankook stand for a meet & greet on the first Saturday of the fair. E-sports are an important part of Hankook at the Essen Motor Show this year. With race simulators, visitors to the Hankook stand in the “Nürburgring e-Sports Lounge” can get behind the virtual cockpit and step on the gas.

Hankook will be the main sponsor and exclusive tyre partner of ‘TUNE IT! SAFE!’ campaign for safe and legal tuning under the patronage of the Federal Ministry of Transport and Digital Infrastructure. The unveiling of the 2020 campaign vehicle will take place on the press day in the presence of the Hankook management team at the VDAT exhibition stand.


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