Point S forays into China

Point S forays into China

Point S has joined hands with Suremoov, a specialist in bodywork and car care in China, to enter the Chinese market.

The Suremoov brand has been in existence since 2004 and now its 950 franchised outlets have joined the International Point S network.

Point S China plans to open 1,000 new Point S franchised centers within 5 years and is already working on the opening of 2 pilot centers that will be operational before the end of this year.

The Point S China development plan will be presented at a conference to be held on October 25th in Shanghai with an official launch ceremony.

According to Point S, the company will leverage Suremoov’s  in-depth knowledge of the Chinese market and expertise in spare parts, oil changes and bodywork repairs to expand its footprint in China.

“Point S by the strength of its brand, which, although currently unknown in China, offers a strong brand platform of nearly 50 years of history and a retail concept that has been rolled out on 4 continents, including Asia, where the brand has been already successfully launched in South East of the continent. Point S will also benefit its Chinese partner and its existing network by the global expertise of tyres it has built up over half a century,” said Point S.

Fabien Bouquet, the International CEO for Point S, says: “The creation of Point S China is the fruit of sustained exchanges and discussions which have allowed us to build up a strong personal and business relationship with our Chinese partner. We have undertaken a lot of research into the Chinese market over the past 2 years, to make sure we understand the specifics of the market and develop a realistic development plan. The Chinese market is indeed the largest automotive market in the world but also the most complex from my point of view. This is principally because of its very rapid change added to the advanced digitalization of the end-customers journey and the ecological challenges of the car-park growth. This is currently hurting the sale of new vehicles but is, however, helping out the second-hand market, with a consequent potential for growth in the automotive after-market. Our joint venture with Suremoov is motivated by convergent objectives between our two groups and also by a common strategic vision.”

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