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Falken becomes partner of Borussia Mönchengladbach club

Falken becomes partner of Borussia Mönchengladbach club

Falken is the premium partner and official tyre partner of Borussia Mönchengladbach, a football club based in North Rhine-Westphalia that finished fifth in the German Bundesliga last season, for the 2019-20 season. Falken branding will be showcased on the advertising hoardings at the team’s stadium, BORUSSIA-PARK as well as on the LED video design boards and two so-called ‘cam-carpets’, which are located next to the goal. The Falken logo will also feature on press walls and interview boards, while a comprehensive hospitality programme is also part of the premium sponsoring package, a press release said.

“This partnership is an important component in our strategic sponsorship programme, through which we are continuing to develop Falken’s brand recognition and engage with our regional traders and customers,” said Markus Bögner, Managing Director, COO and President of Falken Tyre Europe GmbH. “The team’s games at home and away will support this engagement alongside brand awareness-raising activities at the BORUSSIA-PARK stadium.”

Five league titles, three DFB Cup wins and two UEFA Cup wins are amongst the proud tally of titles held by Borussia Mönchengladbach, which currently has around 87,300 members. With its colours of black, white and green known throughout the country, the club is among the most traditional and well-managed clubs in the Bundesliga.

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