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Cooper Tire’s Discoverer AT3TM Interactive Marketing Display bags Merchandising Award

Cooper Tire’s interactive consumer marketing display showcasing its Discoverer AT3TM line of tyres has received a Gold Award in the Specialty Retail & Service category of the national 2019 Shop! Outstanding Merchandising Achievement (OMA) Awards.

The award recognises merchandising and design excellence in retail marketing. Created through a collaboration between Cooper and Innovative Marketing Solutions, Inc., a designer and producer of point-of-purchase displays and merchandising programs, the Discoverer AT3 interactive display utilises captivating video to showcase the features and benefits of the three distinct all-season, all- terrain tyres in the Discoverer AT3 lineup – the Discoverer AT34STM, Discoverer AT3LTTM and Discoverer AT3XLTTM. The display video also features testimonials and eye-catching animations.

Tyre tread sections mounted to the display enable consumers to touch and feel key features of the tires in and under the tread. Bold graphics and three-dimensional rock formations showcase the capability of the tyres and engage consumers with the product line.

“Our award-winning Discoverer AT3 line of tyres offers comfortable highway driving with durability to go beyond the pavement for SUV and pickup truck owners, and this display allows us to bring the product to life in any customer showroom,” said Mohit Jain, Vice President, Commercial Operations. “The Cooper product management and marketing teams worked diligently to create this custom-designed interactive display, and it’s an honour to be recognised by the OMA Awards for that effort.”

The Discoverer AT3 interactive display also earned a runner-up award in the Best New Merchandising category at the 2018 Specialty Equipment Market Association (SEMA) Show held last fall in Las Vegas.

At SEMA, the display was honored for its superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.

 

 

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