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ATMA launches School Connect for road safety

ATMA launches School Connect for road safety

The Automotive Tyre Manufacturers Association (ATMA) launched a major exercise by engaging school students on the theme of Road & Tyre Safety. A day-long event held at TDI International School at Kundli Sonepat (Haryana) provided a platform to around 250 students from different schools to unleash their potential by participating in a colouring competition on the theme of road safety. While the children were engaged in a colouring competition, assembled parents were briefed about Tyre safety through distribution of Tyre Safety booklets. ATMA was actively supported by Indian Tyre Technical Advisory Committee (ITTAC) in the school connect project.

“Children can be instrumental in spreading awareness on road safety in the society.  Children travelling with families can insist on road safety in a way that no regulation can match. United Nations is also of the view that children in India can help in improving road safety by spreading awareness on the same”, said Rajiv Budhraja, Director General ATMA.

ATMA has released an animation film in this regard. Click to see the film-

Akshay Taneja, Vice Chairman TDI International School, said, “Spreading awareness on road safety needs to be at the top of the agenda for every corporate in India. We are privileged to join hands with national industry bodies ATMA and ITTAC in this laudable cause. The children participated in Road safety colouring activity with great enthusiasm”

ATMA members which have been actively participating in Tyre Safety campaigns include Apollo Tyres, Birla Tyres, Bridgestone India, CEAT, Continental India, Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres and Yokohama.


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