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Giti Tire sponsors 2019 Rose Parade

Giti Tire sponsors 2019 Rose Parade

Giti Tire will serve as the Official Tire Sponsor of the Rose Parade® and Presenting Sponsor of Decorating Places on January 1, 2019, for the fourth consecutive year. This will be the fourth year of Giti’s participation in the famous USA-based New Year’s Day Rose Parade and Decorating Places events. More than 700 thousand people are expected to attend the Rose Parade® in Pasadena, California, and millions more worldwide will enjoy the iconic event on Television.

The Giti-sponsored Decorating Places area is where volunteers will decorate floats with flowers and visitors experience the final stages of float preparation.

Parade attendees will have the opportunity to spin a prize wheel and participate in a football toss game at the Giti Tire booth. Visitors will have a chance to win one of the grand prizes like football tickets, $500 gift certificate and Apple watch. To qualify for the grand prizes, participants must answer some questions, show off and share a video of their end-zone celebratory dance on social media using #GitiTireRoseParade hashtag.

“This event continues to be a great way for us to introduce the Giti name to American consumers, especially as our plant in South Carolina ramps up production for the North American market,” said Tim Fulton (CEO of Giti Tire North America). “Our booth this year should create a lot of excitement and social media buzz. We’re particularly looking forward to our end zone dance competition.”




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