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Sumitomo Rubber partners with ‘Part Worn Africa’ initiative

Sumitomo Rubber partners with ‘Part Worn Africa’ initiative

Sumitomo Rubber South Africa (SRSA), the manufacturer of the popular Dunlop, Sumitomo and Falken tyre brands, has taken up the mantle as continental custodian and steward of Part Worn Africa, a new pan-African consumer, tyre and road safety advocacy initiative. Managed by professional African public policy, regulatory and government relations advisory firm, ETHICORE, Part Worn Africa is dedicated to improving and promoting consumer protection, product safety, responsible trade and environmental management of part-worn and second-hand passenger tyres.

SRSA CEO, Riaz Haffejee, said: “The use of second-hand tyres, where the buyer has no knowledge of the tyre’s age or repair history – together with the illegal and highly dangerous practice of ‘re-grooving’ tyres to create greater tread depth – is a significant cause for concern within the continent’s informal tyre sector. We recognise the causes and consequences of unsafe and unregulated part-worn and second-hand tyres – firstly, for consumers and road users, and secondly, for SRSA as a regulatory compliant tyre manufacturer. Our custodianship and support of Part Worn Africa seeks to advance our already well-established manufacturing, product and consumer safety initiatives such as our #SaferthanSafe campaign.”

Poor tyres can reduce the performance of a vehicle, increase stopping distance, raise the risk of skidding, and, if under-inflated or worn, will also increase fuel consumption and CO2 emissions. Dunlop tyres have tread wear indicators built into the tyre’s tread grooves at 1.6 mm to indicate when they are worn.

SRSA primarily exports to 43 countries in Sub-Saharan Africa and the BSNL (Botswana, Swaziland, Namibia and Lesotho) countries. The announcement of the Part Worn Africa initiative comes a few days after the Global Road Safety Partnership’s (GRSP) “Africa Road Safety 2018” gathering in Cape Town from October 23 to 24,2018.

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