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Goodyear Tire introduces seamless retail concept

Goodyear Tire introduces seamless retail concept

Goodyear Tire is launching a completely new tyre shopping and installation experience: Roll by Goodyear to meet changing shopping preference.

Washington DC is the first city to have Roll by Goodyear.

“Roll by Goodyear makes buying tyres easier,” said Fred Thomas, vice president and general manager of Goodyear Retail. “Guests can choose when, where and how to install their tyres and they are in complete control of the process from start to finish. Goodyear is eliminating the waiting room and giving people time back in their day to do the things they really want to do.”

Guests have to purchase tyres on either online or in-store, guests can pick from a handful of installation options. They can drop off their keys at a showroom and enjoy the nearby amenities or Roll by Goodyear will provide valet service that will pick up a guest’s vehicle from a location of their choice and bring it to back to wherever they are. People can also schedule a mobile installation van that will come to where they are and install their tyres.

“Goodyear conducted significant pre-market testing for Roll and the results were extremely favorable across all demographics, particularly with millennials,” said the company.

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