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Ulf Harring named COO at Bridgestone EMEA

Bridgestone has appointed Ulf Harring as Chief Operating Officer (COO) for Europe, the Middle East and Africa markets, effective 1 September.

Before this appointment, Harring worked as COO and Executive VP at  Bosch Siemens Home Appliances, Europe and Latin America.

Ulf will be responsible for manufacturing, logistics and supply chain management, procurement, Quality, Environment, Health and Safety (QESH) and IT.

In his new role, Ulf Harring will report to Paolo Ferrari, CEO and President of Bridgestone EMEA and Executive Officer of Bridgestone Corporation, and as COO, he will join the Bridgestone EMEA Executive Committee.

‘It will be a great pleasure to work with Bridgestone. After almost 90 years, the company is a leader in the creation, development and delivery of premium products and solutions for the new mobility era,’ says Harring. ‘It will be personally and professionally fulfilling to work on the challenges we face today and the opportunities that arise in the future.’
‘We are particularly enthusiastic about Ulf joining the Bridgestone team,’ said Paolo Ferrari. ‘Ulf will not just work to drive performance in our core tyre operations. As part of Bridgestone EMEA senior leadership, I expect his insight and experience will provide tremendous support as Bridgestone consolidates itself as a trusted mobility solutions leader.’
In another appointment, Emilio Tiberio, VP of Research and Development for BSEMEA, has also been appointed to the Bridgestone EMEA Executive Committee. Emilio Tiberio has deep knowledge of the industry and he has many years of experience in technology and innovation. Both Emilio’s and Ulf’s joining the Executive Committee will ensure Bridgestone has a broad range of opinions and experience to rely on as the company further accelerates its transformation.

‘The automotive and tyre industry is undergoing rapid change and needs to capture and respond to social, economic and technological opportunities and challenges. Bridgestone is deftly committed to doing so,’ stated Mr Ferrari. ‘Our products and our solutions, such as DriveGuard, Bridgestone Turanza T005, our new Bridgestone Weather Control A005, Tirematics and Fleetbridge, as well as the insights of experts such as Ulf and Emilio, will be instrumental in paving our way forward to be a leader in brilliant mobility solutions.’


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