Continental sponsors Giro D’Italia

Continental sponsors Giro D’Italia

Continental Italia has signed an agreement with RCS Sport for the sponsorship of the Giro d’Italia for three years. Continental will be the Official Tyre of the Giro, tieing-up with Shimano to supply both bicycle and car tyres for the neutral technical assistance team.

The Giro d’Italia (Tour of Italy) is an annual multiple stage bicycle race primarily held in Italy, while also occasionally passing through nearby countries. The first race was organized in 1909. This year it will take place from May 4-27, 2018.

“We are delighted to include such an important event as the Giro d’Italia in our calendar, which will allow us to highlight the excellent quality of our bicycle tyres. For us, this collaboration is particularly significant due to the importance it gives to many of the topics about which we feel most passionate; in particular, road safety. Continental invests heavily in research and development and produces innovative automotive technology and high-quality tyres for all types of vehicles,” said Alessandro De Martino, Managing Director of Continental Italia.

Continental’s presence in the Giro is part of a wider strategy that positions the brand at the forefront of professional cycling on an international level. The group has partnerships with the Tour de France and the Vuelta a España.

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