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CEAT Kelani gets its first Sri Lankan MD

CEAT Kelani gets its first Sri Lankan MD

Ravi Dadlani has been appointed as Managing Director of CEAT Kelani Holdings with effect from March 1, 2018. He is the first Sri Lankan Managing Director of the company. He succeeds Vijay Gambhire, who returns to CEAT Limited India. Dadlani has over a decade of experience with CEAT Kelani and was currently serving as Vice President Sales, Marketing & Exports at the company.

Ravi Dadlani joined CEAT Kelani in 2007 as General Manager Marketing and Sales and went on to become Vice President – Marketing, Sales & Exports. He had interacted with policymakers at the highest levels to protect and enhance the contribution of domestic manufacturing industries. Dadlani played a pivotal role in strategic planning and implementation of ground-breaking initiatives in the domestic tyre industry while developing international markets for the company.

He is also the Deputy Chairman of the Sri Lanka Association of Manufacturers and Exporters of Rubber Products(SLAMERP), the apex body of the Rubber industry.

“Ravi Dadlani has 25 years of multi-sector experience and has gained an encyclopaedic knowledge of the tyre industry over the last decade. He is the ideal candidate to continue the momentum at this juncture when the company is venturing into new product categories and new export markets,” said CEAT Kelani Holdings Chairman Chanaka de Silva.

Currently, CEAT Kelani is on the cusp of rapid expansion of its product range and manufacturing capacity. In January 2018, the company announced a new investment of Rs 3 billion in its manufacturing operations in Sri Lanka.

CEAT Kelani’s manufacturing operations in Sri Lanka encompass the radial, commercial, motorcycle, three-wheeler and agricultural machinery segments. The brand accounts for market shares of 32% in the radial segment, 51% in the Truck/Light Truck category, 54% in the 3-Wheeler segment, 23% in the motorcycle segment and 72% in the agricultural tyre category.

An alumnus of Royal College, Colombo, Dadlani completed his marketing studies at the Chartered Institute of Marketing (CIM), the UK in 1989. He also completed management and leadership development courses at the National University of Singapore, the Indian Institute of Management, the Indian School of Business and the Japanese Union of Scientists and Engineers.

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