Yokohama to launch new products at Geneva Motor Show
The Yokohama Rubber Company will participate in the 2018 Geneva International Motor Show to be held from March 8 to 18, 2018. The global launch of one new premium tyre and European launch of two tyres will take place at the show.
The Company’s booth at the event will feature exhibits highlighting the medium-term management plan-GD2020 of the company. As part of the new premium-car tyre strategy, the booth will introduce visitors to the company’s track record as a supplier of original equipment (OE) tyres to many of the world’s premium car models. The ADVAN Sport V105 will be on display as Yokohama’s topline tyre for high-performance premium cars.
The Geneva Motor Show will mark the world premiere of a brand new European all-season tyre for passenger cars as well as Europeans’ first opportunity to see Yokohama’s studless tyre ‘iceGUARD iG60’. To promote the hobby tyre strategy, the Yokohama booth will display tyres with a strong appeal to hobbyists, including the European premiere of GEOLANDAR M/T G003 tyre and the track-days street sport tyre ‘ADVAN A052’.
In addition, it will include a special corner highlighting the Company’s partnership with the Chelsea Football Club. From March 6 to 11, the booth will display the 2016-17 season English Premier League Trophy won by the club.