Pramod Thomas | Mar 14, 2018 | 0
P V Sindhu supports Bridgestone India’s Fight Against Breast Cancer
Bridgestone India Private Limited has launched the Bridgestone Pink Valve Cap Donation Drive Campaign to create awareness against breast cancer. The three month long campaign will be supported by Olympic Silver Medallist and Bridgestone India brand ambassador P V Sindhu to generate funds for the Tata Memorial Hospital, Mumbai that hosts a specialist cancer treatment and research centre to provide cancer treatment and care of underprivileged patients.
“I am glad to be associated with Bridgestone India and their campaign for the cause of women’s health & safety. Statistics today reveal that almost 1 out of 28 women in India are at risk of Breast Cancer and eventually, loss of life if the cancer remains undetected. I believe such initiatives, especially for lesser privileged women, are imperative to curb the growth of the disease and will go a long way in making a healthier India,” said P V Sindhu.
With this initiative, the company aims to highlight the importance of screening for the disease at an early stage to prevent loss of lives. The integrated campaign will raise awareness through multiple tools from on-ground activations in local communities to digital films screened in retail stores, digital platforms and social media.
Focussed on its mission -Serving Society with Superior Quality-Bridgestone India supports communities and works towards enhancing the way people live, learn, work and play.
“With this campaign, we are collaborating with the Tata Memorial Hospital to raise funds for the treatment of underprivileged women suffering from this painful disease. The campaign is aimed at educating more and more people about the importance of early diagnosis to combat cancer. We hope that our efforts will spur other subsidiary companies in Asia Pacific to adopt this initiative and contribute to the fight against breast cancer,” said Kazutoshi Oyama, Executive Director, Bridgestone India.
Throughout the three-month campaign, Bridgestone India will reach out to men and women through its Select outlets in several cities with a pack of four pink valve caps where proceeds will be donated to the Tata Memorial Hospital. Additionally, Bridgestone India will also donate INR 10 for every tyre sold to its select dealers during November 2017 to December 2017.