Yokohama Rubber is Chelsea FC’s Sleeve Sponsor
The Yokohama Rubber Company Limited will be England’s Chelsea Football Club’s jersey shirt sleeve sponsor for the 2017–2018 season. In addition to the Yokohama Tyres logo that has been prominently featured across the chest of the Chelsea FC jersey in past two seasons, the new jerseys to be worn by players during Premier League, FA Cup and Carabao Cup matches. It will feature the logo of the company’s new Alliance Tyres brand on the jersey’s left sleeve. The new jersey made its debut at Chelsea’s pre-season match with Arsenal at Beijing’s National Stadium (aka the Bird’s Nest) on July 22.
Alliance is the new passenger vehicle tyre brand to be launched by Yokohama Rubber in Europe as a start in 2017. By adding the Alliance brand to its Yokohama brand, the company expects to better meet the needs of a broader and more diverse customer base for passenger vehicle tyres. The Alliance Tire Group (ATG), an off-highway tyre specialist that was acquired by Yokohama Rubber in July 2016, continues to expand its business in the markets for agricultural and construction machinery under the Alliance brand.
Yokohama Rubber entered into a five-year partnership agreement with Chelsea FC in July 2015.
Yokohama is a comprehensive global tyre and rubber manufacturer headquartered in Tokyo. Founded in Japan in 1917, the Company is commemorating its 100th anniversary in 2017.