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New Tread Wisely mobile app from Cooper

New Tread Wisely mobile app from Cooper

Cooper Tire & Rubber Company has introduced first-of-its-kind Tread Wisely mobile app that offers tyre and vehicle safety information. Cooper created the app in partnership with the National Organizations for Youth Safety (NOYS).

The new Tread Wisely app is free and available for download from the App Store (iOS) or Google Play Store (Android). It is full of useful tyre and vehicle safety features, including:

  • A unique “I Got There” feature that to let those at home know when they arrive safely at their destination. “I Got There” allows users to set a reminder to contact their parents or friends once they’ve arrived, and with just a couple of touches, sends a pre-written text to any number of recipients, letting loved ones know that young drivers have made it safely.
  • A series of easy how-to videos featuring race car driver Arie Luyendyk, Jr. on topics including how to change a flat tire, what to do if involved in an accident, what to do if pulled over by law enforcement, and more.
  • Reminders to complete monthly safety checks including proper tire inflation pressure, tread depth and overall tyre condition.

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