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ATRC 2017: Focus on breakthrough technology

ATRC 2017: Focus on breakthrough technology

The Asian Tyre & Rubber Conference (ATRC), Asia’s most premier conference on tyres, is well on its way towards its fourth edition – ATRC 2017. To be held once again at Chennai, the hub of Indian automobile and tyre industry, the Asian Business Media (ABM) event organized by Tyre Asia will be held on June 16-17 at Hyatt Regency, Chennai.
“Breakthrough Technology for Sustainable Future” is the theme of ATRC 2017. It is perfectly in line with the conference’s focus on cutting edge manufacturing technology that sustains the industry as well as environment.
“As proved in our earlier editions, everything about the conference will be of the highest standards. It will offer the best in both style and substance,” Zachariah George, Chairman, ATRC, said.
“The selection of the theme, the profile of the speakers and the choice of the papers are the most important areas of ATRC. The line-up is of high standard. The list of speakers is being finalized. Already some of the best minds in the industry have confirmed participation,” he said.
Held every two years, the ATRC is dedicated exclusively to tyre makers and those that serve the industry. Much attention is paid to building an outstanding conference program that provides a real-world experience and solutions. The two-day event combines dedicated special presentations, keynote addresses and panel discussions. The conference presents the most ideal platform to share ideas an engage in networking opportunity unrivaled within the tyre manufacturing sector in Asia.
ATRC is for all those who matter to the tyre and rubber industries: Chairman, CEO, MD, COO, Technical Heads, R&D Heads, Key Account Managers, Consultants, Business Directors, Senior Executives Raw Material & Reinforcement, Scientists and Engineers among others.
VMI, Holland, is the Corporate Sponsor of the event. Marangoni Meccanica, TRM Tyre Retreading Machinery, Italy, Mesnac, China, HF Tire Tech Group, Germany, BKT, India, and Bainite Machinery, India, are the Co-Sponsors. GECAPS and Siemens are sponsoring the lunches, Tea & Coffee Sponsor: Inmess, Germany; Supporter: Altracon, Germany, Lanyard Sponsor: Struktol, Germany.

Experts as speakers

ATRC 2017 will have a line-up of renowned speakers from tyre and rubber industry. The choice of papers have been carefully done to follow the theme of the conference – “Breakthrough Technology for Sustainable Growth.”
The list currently includes Harm Voortman, President and CEO of VMI, Holland, Mike Norman, VMI, Holland, Edoardo Salaorni, Director, Marangoni Meccanica, Italy, Dr. Dieter Barz, Altracon, Germany, Colin Clarke, Struktol, Germany, Jan-Mar Kop, Inmess, Germany, Azita Eftekhary, Rubber Ind. Eng. & Research Company, Iran, Ajith Kumar, Rubber Board, India, Rajiv Budhraja, ATMA, India, Suvarna, Bainite Machines, India, Peter Haan, Siemens, Germany, and David Stevens, TRIB, USA, Mario Goldmann, Zeiss Group, Germany, and Hauke Paul, Electronic Systems, Italy. The list is growing.
The presentations will cover every aspect of tyre manufacturing technology. The emphasis is on green technology that can sustain the industry’s long term growth, according to Zachariah George, ATRC Chairman.
Technical Sessions are being formatted so as to group presentations that deal with a particular segment of manufacturing technology.
The Sessions will be chaired by leading industry experts from top tyre companies like MRF, Apollo, Ceat and JK Tyre among others.
Hyatt Regency, Chennai, is offering special rates for ATRC delegates (please see details on

Chennai advantage

Chennai, the capital of the south Indian state of Tamil Nadu, is the hug of automobile and tyre industry in the country. The industrial thrust the city provides is a major contributor to India’s economy. The city is very well connected to all parts of the world.
Chennai, the coastal city, is a thriving metropolis and the capital of world famous south Indian cousin. It offers several historically important landmarks for visitors and also the largest beach in Asia.

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