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Toyo Tire to expand R&D activities for North American market

Toyo Tire to expand R&D activities for North American market

Toyo Tire & Rubber will expand  its research and development capabilities at its Toyo Tire North America Manufacturing  (TNA)to strengthen its North American business. This expansion, scheduled for completion during 2017, will build upon the product development capabilities, and the resources and personnel, at the existing TNA R&D department, announced the company.

TNA supplies the market with high-quality tyres developed in collaboration with the Tire Technical Center, which is the TTR R&D headquarters in Itami City, Hyogo, Japan. The tyres are manufactured using Toyo’s highly automated and proprietary A.T.O.M. (Advanced Tire Operation Module) technology.

Expansion of the local R&D capabilities will involve increasing staff at each stage, from product planning, to product design, to commercialization. By creating a more effective and rapid regional product development capability, the Toyo Tire Group will be able to take a more direct and meticulous approach to meeting market needs. The plan is to increase by 1.5 times the number of R&D staff, to introduce equipment to measure and evaluate the static and dynamic properties of the tire, and to accelerate product evaluation and feedback into the development process.

“Once the TNA R&D expansion is complete in 2017, we will be in a better position to expedite development of both original equipment and replacement tyres that more closely meets customer needs, and thereby increase the value of its North American tyre operations,” said the company.

TNA completed its Phase Four plant expansion in 2016, increasing annual production capacity to 11.5 million tyres , and is now the Toyo Tire Group’s largest tire manufacturing facility.

To further bolster its business focus on North America, TTR has created a North America Business Development Division at its Osaka, Japan headquarters effective January 1, 2017. This unit will be directly involved with promoting the North American business, and enable swift decision-making and appropriate management of the business.

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