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Michelin acquires Brazilian bicycle and bike tyre maker

Michelin acquires Brazilian bicycle and bike tyre maker

Michelin Group acquired Levorin, a Brazilian manufacturer of bicycle and motorcycle tyre for undisclosed amount.

In 2015 Levorin had an annual turnover of €135 million and employs 2,000 people at its two plants in Sao Paulo and Manaus.

This acquisition has two strategic objectives for Michelin: to consolidate its presence in Brazil and strengthen the global development of its 2 Wheel tire ranges. More specifically to strengthen its position in the significant, and expanding, commuter segment and complement the range of tires currently offered by Michelin, which are historically oriented towards the high-end 2 Wheel leisure market. For Levorin, this acquisition will provide the resources to ensure its future growth and sustainability.

 

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