Falken becomes office tyre partner for San Diego Padres

Falken becomes office tyre partner for San Diego Padres

Falken Tires, the 2016 Official Tire of Major League Baseball (MLB), announced an integrated marketing agreement, designating Falken Tires as the Official Tire of the San Diego Padres.

The new partnership continues Falken’s strategic expansion, marking the company’s first partnership with the San Diego Padres.

“We’re really excited about our new partnership with the San Diego Padres as we look to expand our brand awareness in Southern California,” said Rick Brennan, Vice President of Marketing for Falken Tires. “This great opportunity provides Falken Tires with a platform to reach new audiences. Also, with this year’s All-Star game being held in San Diego, we’re planning on doing some really engaging things with MLB, the Padres and their fans.”

Through this agreement, Falken Tires will feature its brand throughout the 2016 MLB season with an outfield sign, located in right field of fan-friendly Petco Park as well as behind home plate signage at select games.

“The Padres are looking forward to working with Falken Tires as the company continues to expand its brand awareness beyond motorsports,” said Jeremy Horowitz, San Diego Padres Vice President Corporate and Event Revenue.

“We are proud to partner with another Southern California business, and Falken’s larger partnership with Major League Baseball will ensure many opportunities for collaboration and engagement during this All-Star season.”

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