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ATMA and ITTAC campaigns for maintenance of tyres for safety on roads

ATMA and ITTAC campaigns for maintenance of tyres for safety on roads

With a view to sensitise motorists on tyre related road safety aspects, Automotive Tyre Manufacturers Association (ATMA) and its technical wing Indian Tyre Technical Advisory Committee (ITTAC)   held a 3-day comprehensive awareness campaign.

A major exercise was carried out at Surajkund International Crafts Mela, Faridabad (Haryana) wherein ATMA tied up with Haryana Tourism to create awareness among thousands of car owners who thronged the venue.

In the 3-day comprehensive awareness campaign, around 30 service engineers from leading tyre companies held a free tyre clinic wherein they inspected tyres of over 2500 cars and suggested recommendations. Free booklets on tyre safety were distributed amongst motorists.

P K Mohamed Chairman ITTAC inaugurated the campaign.

Speaking on the occasion, P K Mohamed said, “Contrary to public perception, tyre is a high engineering product designed to make your journeys safer but needs regular maintenance. Small precautionary measures such as regular inspection of tyres, inflation pressure, wheel alignment etc could go a long way in ensuring safe journeys”

Talking about the vital significance of tyres on the roads SS Gusain, project coordinator of tyre safety campaign said “A well maintained tyre is a life saver on the roads. A large number of accidents can be prevented if simple steps are taken to maintain tyres. A tyre carries more than 50 times its own weight while its point of contact with the road is just the size of a postcard. A tyre is subject to more than 20 million deformations over its lifetime while on the roads”.



Recently at the India Rubber Meet held in Goa, ATMA unveiled its first Tyre safety pavilion which was inaugurated by Sheela Thomas IAS, Secretary General, Association of Natural rubber Producing Countries (ANRPC). The pavilion had full length posters on interesting trivia on tyres, myths and facts and visual representation of tyre safey aspects. An animation on tyre safety was launched on the occasion.  A tyre quiz saw encouraging participation from the participants, said ATMA.


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