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Pursuing continuous growth

Pursuing continuous growth

Interview with Dr . Raghupati Singhania, Chairman & Managing Director, JK Tyre

 It has been an eventful year for JK Tyre under your leadership. In terms of corporate profits, acquisition and expansion of market footprint, you have followed a unique strategy to become a global player. Can you explain this expansion and consolidation strategy?

 Dr.-Raghupati-Singhania,-CMD,-JK-Tyre-&-Industries-LtdWe at JK Tyre, have always believed in growth and have been pursuing a policy of continuous increase in volumes of production and sales. We are always open to organic and inorganic growth and continue to look for opportunities for the same. Developing world has great potential and we are closely following opportunities in these markets.

 

Our key efforts have been in sustaining and improving our market share across product categories and market segments. We have enhanced our product range and mix, partnered new OEMs both Indian and Global, and has undertaken aggressive brand building. We have also focussed on enlarging our distribution network across the country. We have been expanding out network outside India as well, by opening company owned retail outlets as well as further strengthening deployment of our sales and technical personnel in the key markets.

On the product front, we are looking at speciality tyres and other niche segment products. We recently launched our exclusive range of highly advanced multi-terrain tyres- RANGER. With the Ranger series, we are targeting to augment our presence in the SUV segment, one of the fastest growing segments in the Indian auto industry.

Your leadership has been recognised globally with your induction in the TIA’s Hall of Fame, which is also recognition for the nation. You are also voted as the Rubber Man of the year by Rubber Asia. Do you think that India is being recognised as an industrial power based on technological excellence and innovation?

 India has made major economic strides in the last decade. With renewed vigour shown by the new Government, we are hoping to see steps that will bridge gaps that stop us from achieving our full potential. This is not to discard the fact that the world is recognising India as an Industrial and technological hub. Indeed major global players setting up shop for manufacturing tyres in India is in line with our Prime Minister’s “Make in India” campaign.

 

We expect intense competition in the market as the customer will be spoilt for choices. Technologically advanced products and better customer service are the key driving factors for the companies to excel.

 

(Full text in PTA Dec-Jan issue)

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