Falken Tire reorganises North American Business

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Falken Tire Corporation (FTC) has announced today that, as a result of the dissolution of the alliance between Sumitomo Rubber Industries, Ltd. (SRI) and Goodyear Tire and Rubber Company, SRI’s North America business units will be realigned as a part of a long term strategy to further strengthen its competitive position in North America.

In the first step of this realignment, which will occur on January 1, 2016, FTC will be changing its name to Sumitomo Rubber North America, Inc. (SRNA). The second step, which is planned to occur by the end of March, 2016, will be the change in name of Goodyear Dunlop Tire North America, Ltd. (GDTNA) to Sumitomo Rubber USA, LLC (SRUSA). At that same time, responsibility for sales of Dunlop branded Light Vehicle tires to Japanese OEMs and sales of Dunlop Motorcycle Tires will transfer from GDTNA/SRUSA to SRNA.

Under the new corporate structure, SRNA will operate three separate sales divisions.

Dunlop Motorcycle Tire, located in Tonawanda, New York, will be responsible for Dunlop Motorcycle sales to both the Original Equipment and Replacement markets.

Falken Tire Corporation, located in Rancho Cucamonga, California, will be responsible for Replacement sales of Falken, Ohtsu, and Private Branded products for the Light Vehicle and Commercial markets.

SRNA OE sales, located in Detroit, Michigan, will be responsible for Dunlop branded Light Vehicle tires for Japanese OEMs, and Falken branded OE sales for all North America OE customers.

SRNA will provide centralized Administrative and Logistics support to all three Sales divisions.

In addition to the realignment of North America business units, SRNA will also take over Sales and Distribution responsibility for the Caribbean and Mexico. This transition is expected to occur during the 1st quarter of 2016.

Richard Smallwood, current CEO & President of Falken Tire Corporation, will become CEO & President of SRNA.

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