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Tyre machinery industry: What to expect

At a recent event organised by a major automation brand, I had the opportunity to sit through a customer presentation (a leading tyre brand). A well articulated presentation, the speaker outlined the challenges that the tyre producers are facing in business today – increased competition on price, quality and delivery, pressure to reduce the tire development life cycle, enforcement of modular processes, perform with fewer employees and frequently changing product demands.

Prasanth-WarrierI bet that a tyre producer three or five year back would have presented these same set of challenges as the major concerns for their business. So what is new and why are these concerns still valid?

It’s the fast pace of change! Competition Galore.

Tyre manufacturing is a highly competitive field and faces volatile changes. The whole ecosystem of tyre manufacturers, raw material suppliers, and machinery manufacturers are affected by industry consolidation, innovations in technology, labelling and safety requirements, increasing government regulations, shifting customer demands, and the pressure for lower customer prices.

For example, car manufacturers are focusing on energy-saving technologies. Translated to tyre, machinery experts feel energy-saving tyres will be a major focus area on the tyre equipment sector over next few years. As a machinery manufacturer, you must ensure the tyres produced using your machinery has the highest manufacturing accuracy to meet the customers’ specifications in their local markets and overall quality standards.

Tyre manufacturing is a complex process. A fault or improper procedure at any of these stages threatens the structural integrity of the tyre. And, tyre manufacturers demand the highest productivity from every stage of their manufacturing process. This means as a machinery manufacturer, you must cater to their demands of machines that offer high production output, manufacturing accuracy, reliability and product quality with low processing and maintenance costs and lowest possible manpower.

By Prasanth Warrier, CEO,

(Full text in PTA, August/September issue)

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