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Yokohama’s AVID S34 tyre selected for Mazda CX-3

Yokohama’s  AVID S34 has been selected as original equipment on Mazda Motor Corporation’s new compact crossover SUV, Mazda CX-3, in the North American market. Two tyre sizes, P215/60R16 94H and P215/50R18 92V, are being supplied.Yokoama AVID S34

The AVID S34 was developed by Yokohama by applying the basic design and materials technology used in the company’s BluEarth global tyre brand, which is based on the concept of environmentally, human and socially friendly, to Yokohama North American AVID brand of all-season passenger car tires. “The AVID S34 contributes to higher fuel efficiency while also providing superior drivability and safety,” said the Japanese tyre company.

The all-new CX-3 features the full range of Mazda’s proprietary SKYACTIV TECHNOLOGY and KODO-Soul of Motion design. It combines a high-quality, stylish design with dimensions and clever packaging that make it easy to use in any situation, and performance that makes driving genuinely fun.

Yokohama Rubber is aggressively pursuing tire development based on its advanced BluEarth tyre technology, and the resulting tyres are increasingly being adopted as original equipment on many new model eco-cars and hybrid vehicles, added Yokohama.

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