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Falken Tyre Europe appoints Stephan Cimbal to strengthen Marketing in Europe

Falken Tyre Europe GmbH appointed Stephan Cimbal as head of marketing in Europe to strengthen its marketing department. Having begun his new role on 1 July 2015, Cimbal is responsible for the Japanese tyre manufacturer’s marketing across the European region and reports to Mark Bögner, marketing director Europe .

StephanCimbal

Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd.,

Business economist Cimbal began his professional career at Brauerei Beck & Co., where he was responsible for sponsorship, events and global PR for the Beck’s beer brand. His automotive experience began during his role as head of marketing at Nürburgring GmbH. During the past five years, amongst other projects, he’s been a director at the LEDAVI Network with clients such as Mercedes-AMG, Volkswagen, BMW and Vodafone, as well as already having worked with Falken Tyre.

“I look forward to this task. Implementing the many different topics for one of the largest tyre companies in the world is an exciting challenge,” says Cimbal. “The range is diverse – it includes the European marketing structure, motorsport, football, product launches and the implementation of a brand new design.”

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