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Bridgestone India conducts road safety awareness initiative in rural Pune

As part of its corporate social responsibility, Bridgestone India conducted a road safety awareness programme in rural Pune, Maharashtra. Under the programme, the tyre company presented traffic safety barricades, reflective jackets, traffic light batons and heavy search light to the Pune Rural Police.


The traffic safety gears were presented by Bridgestone to Dr. Jay Jadhav, Superintendent of Police (Rural Police). The event was graced by Raj Kumar Shinde, Additional Superintendent of Police,  Tanaji Chikhle, Additional Superintendent of Police, Sanjay Patil, Deputy Superintendent of Police- Khed and D.B Patil, Sr. Police Inspector, Chakan Police Station.


Speaking on the occasion, Ajay Sevekari, Director- HR & Administration, Purchase, Logistics and IT, Bridgestone India Pvt. Ltd said, “Bridgestone India has always valued safety and security of our consumers and citizens at large, which has been a basic focus point throughout all our endeavours. We are honoured to be a part of the road safety initiative by the Pune rural Police and we would like to thank them for extending this opportunity to us to spread awareness about safe driving. Safe driving has been one of the priorities on Bridgestone’s global manifesto as well and we look forward of being associated to the road safety cause and further spread awareness about this issue which has recently become one of the major mortality factor.”

Dr. Jay Jadhav, Superintendent of Police (Rural Police) remarked, “Road safety is of paramount importance as it has recently become one of the major causes for accidental deaths. Various factors result in road accidents claiming lives of innocent people almost daily. Being one of the fast growing metro city with several suburbs, it is extremely necessary to take adequate measures to raise awareness about importance of road safety. We are very pleased to have Bridgestone India supporting us in promoting safer driving for the people in rural area and take this opportunity to acknowledge their immense efforts in this endeavour.”

Bridgestone India Pvt. Ltd. has been continuously extending its support to promote road safety awareness since 2009, through the organization of various activities such as awareness campaign, defensive driving, and promotion of traffic rules, through supporting the traffic police, by helping in traffic management on roads to prevent human casualties and reduce road mishaps.

Bridgestone India has continuously undertaken CSR initiatives and plans to conduct similar campaigns across Pune and other cities.


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