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Pierre E. Cohade becomes Triangle Tyre CEO

China’s leading tyre company Triangle Tyre Co., Ltd appointed Pierre E. Cohade as chief executive officer of the company. Ding Yuhua will continue to serve as chairman of the board of Triangle Tyre, said the company in a statement.

Pierre E. Cohade

Pierre E. Cohade

Pierre E. Cohade experience has reached across 4 continents and multiple industries. He first worked for Eastman Kodak for 17 years, where his last position was Chairman of Kodak operations in Europe, Africa, Middle East and Russia. In 2003, he joined Groupe Danone as President of Danone Global Water and Beverage business.

In 2004, Pierre E.Cohade was named president of Goodyear Asia Pacific. He led the fast expansion of Goodyear in that critical part of the world until 2011. He then became Senior Advisor of ChinaVest, WellsFargo’s investment bank affiliate in China

Chairman Ding stated “I am delighted to welcome Pierre as Triangle Tyre new CEO. Pierre is a most recognised global executive, having worked in 3 multinationals and 4 continents over 30 years. He will focus on the globalization strategy of the company, and will keep driving and enhancing the capability of the company in manufacturing, marketing and sales, R&D, talent development and leadership in order to build the Triangle brand around the world. Also, he will lead the modernisation of Triangle governance and management practices and policies, transforming Triangle from a leader in China to a global player. I firmly believe that his join in will bring new energy to the development of globalisation of the company”.

Pierre commented “I am very pleased to join Triangle. In the past 39 years, Triangle has built a leadership position in the tire business in China. It is now time to follow Triangle customers as they expand around the world. Together with China’s one road one belt policy, we will accelerate the establishing and improvement of the global manufacturing system, R&D innovation system and marketing & sales system, especially the building of global talents team and modernisation of governance. We will become OE supplier to global brands and expand our RE market presence in key countries. There are three critical competencies that Triangle must be known for: product leadership, manufacturing excellence, and branded business”.

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