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Hankook extends sponsorship with Europa League for another three years

As part of its marketing strategy, Hankook Tire has extended its sponsorship contract with the UEFA Europa League for another three years until the end of the 2017/18 season.

“Sport sponsorship activities are an integral part of the company’s marketing strategy in the region and have contributed to 13% and 6% increases in consumer’s brand awareness and brand reference respectively in the European market,” said the company in a statement.


Hankook will benefit from additional brand exposure such as increased perimeter board advertising in the stadiums, media backdrops during players interviews, as well as during official UEFA press conferences. In contrast to the previous sponsorship cycle Hankook’s perimeter board advertising will be visible from the group stages through to the final match. 192 teams from 54 countries take part each season in the UEFA Europa League, from the qualifying stages until the final each season. From the group stages to the final an additional 205 matches take place to determine the champions of one of European footballs most prestigious trophies.  With an average match week audience of 69 million TV-spectators throughout the competition and broadcast in 200 countries and territories worldwide, the Hankook brand shall be exposed worldwide.

“The UEFA Europa League is a perfect fit to our brand claim ‘Driving Emotion’, explains Ho Youl Pae, Head of Hankook Tire Europe.“Both Hankook and the UEFA Europa League stand out for their passion for premium performance and their tremendous enthusiasm for excellence in their respective ‘sports’. While the UEFA Europa League is Europe’s biggest club competition, bringing together talented, international players and high-profile teams, it is Hankook’s mission to provide its customers with premium tyres developed with the latest, innovative technologies to provide them with the best possible driving experience at all times. Together, Hankook and the UEFA Europa League bring the excitement and emotions of football to fans across the entire Europe and CIS regions’ driving passion for performance and fairness in sports. Thus we are very pleased to announce the extension of this successful partnership for another three seasons today.”

UEFA Events SA Marketing Director Guy-Laurent Epstein adds: “We are delighted to be announcing that Hankook has renewed their sponsorship of the UEFA Europa League. Hankook has been a valued partner over the past three seasons and so we look forward to continuing this partnership. By working together we hope to help Hankook further engage its customers and employees worldwide in the excitement of the UEFA Europa League each season.”

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