Magna Tyres, Reifen Lorenz enter into strategic partnership

Magna Tyres Group, a manufacturer of Off-The-Road (OTR), industrial and truck tyres, has joined hands with Reifen Lorenz to strengthen its brand and expand activities in Germany, effective May 2015.

Magna said, “This agreement is an important step towards further introduction and continuation of “Magna” as well-known OTR tyre brand in Germany.”

Provisions of the agreement also include the new OTR tyre brand, MTP. MTP is the new product line of the Magna Tyres Group and includes various tread patterns designed for construction and mining applications. MTP is characterized by fast delivery and a fair price level. Magna Tyres is pleased that Reifen Lorenz will also contribute to the further brand recognition and sales of MTP tyres in their region of Germany.

By including Reifen Lorenz to the network of Magna dealers in Germany , the aim to creating a nationwide service network for the sales and marketing of Magna and MTP OTR tyres will be enhanced.

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