MRF launches world cup edition tyre

MRF Limited (MRF), India’s largest tyre manufacturer has launched ZSPORT, special World Cup edition tyre.

MRF is a Global Partner of the ICC Cricket World Cup (CWC) 2015.Sachin Tendulkar, Mr Arun Mammen, MD, MRF Ltd & Mr Koshy Varghese, EVP Marketing, MRF Ltd with the newly launched MRF ZSPORT special edition tyre

The tyre is designed to deliver excellent performance and is a product that has been launched for cricket lovers across the nation who, it is hoped, will see it as a prized acquisition.  This tyre can be fitted on over 25 models of cars in the mid and premium segment, in India.

Arun Mammen, Managing Director, MRF Limited said, “The launch of this unique product is just a testimony to our commitment to the game. This is a global first by MRF and we are confident that this product will connect instantly with Cricket lovers.”

Commenting on the new launch, Koshy Varghese, Executive Vice President, Marketing at MRF Limited said, “The ZSPORT is a superior product with great handling and braking in wet and dry conditions. MRF enjoys strong brand equity in the commuter segment and we want to increase our brand salience in the mind of the youth segment. Our premium products are all about delivering high performance and reliability and this association will further strengthen the relationship which we enjoy with all customer segments and key stakeholders across the world.

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