Indag: Growing steadily

With an annual turnover of over Rs230 crores in 2012-2013 and market share of 25 per cent Indag, the New Delhi-headquartered company, has a defining role in India’s tyre retread industry._P8A3092-300

Established in 1978 as Indag Rubber Ltd., the company has grown steadily with a product range that reflects its focus on innovation and responding to market needs.

“Retreading is linked to the movement of commercial vehicles that in turn is dependent on the economy. Better road infrastructure along with enforcement against overloading would increase the usage of retreads. Further, education related to tyre care would increase retread acceptance,” says Indag CEO & Whole Time Director KK Kapur.

Kapur is of the opinion that “retreading of tyres should be a regulated activity as this has a direct impact on road safety. In India, retreading is not regulated as a result there are varying standards of service. If minimum standards are enforced then users get a minimum level of satisfaction and it will lead to increased retread acceptance.”

It is the quality of the product that defines the success of a company, he believes. In order to improve the quality of the sector “we can look at Malaysian standards such as MS 224 or others and develop our own standards for retreading and supply of retreaded tyres,” he said.

(Full text in PTA October/November issue)


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