Hämmerling gets good response at IAA

The Tyre Company GmbH, one of the largest European tyre wholesalers with its own brands ATHOS, TALAS and SÄMM, has given a very positive summary of its presence at this year’s IAA in Hanover.

Initial evaluation of contacts has shown that not only more visitors from a wider range of countries attended in comparison to the last trade fair, but also that awareness of the company from Paderborn and the demand for its products is also on the constant increase.

Ralf Hämmerling, CEO of Hämmerling – The Tyre Company GmbH said, “We were very pleased to note that the ATHOS brand is now well-established on the market and that throughout Europe both carriers and fleets are placing orders for tyres and the new “ATHOS Service Network” which we presented for the first time at the show.”

“He also noted that customers – both vehicle manufacturers and end users – are becoming continually more open for products made in the PRC (China) and that it is now regarded as a completely acceptable country of origin.

In addition to the entire tyre and wheel rim range, he continued to explain that the presentation of the new “ATHOS Service Network” concept had been the main focus of the show for Hämmerling – The Tyre Company GmbH.

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