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Hankook’s concept tyres win IDEA 2014

Hankook Tire’s concept tyres, Tiltread and eMembrane

Hankook Tire’s concept tyres, Tiltread and eMembrane

Hankook Tire’s concept tyres, Tiltread and eMembrane, designed and produced in collaboration with University of Cincinnati, were awarded with the International Design Excellence Awards (IDEA) 2014 in the transportation category.
With this award, the South Korean tyre maker won world’s top-3 design awards along with the Red Dot Design Award and the iF Design Award this year.
The IDEA, established in 1980 by the Industrial Designers Society of America (IDSA), is considered one of the most preeminent design competitions in the world along with the Red Dot Design Awards and the iF Design Awards.
Seung Hwa Suh, Vice Chairman and CEO of Hankook Tire, said, “Recognitions from all the world’s top-3 design awards proudly reveal Hankook Tire’s outstanding design innovation and R&D capability as a top-tier tyre company.” He also added, “As a leading global tyre company, Hankook Tire will continue our extensive investment to bolster competitive edge in tire technology, contributing to push the boundaries of driving innovation.”

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