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Nexen’s Green Hive wins IDEA



Nexen Tire won the 2014 International Design Excellence Awards (IDEA) for its Green Hive project. Nexen would be the first in the tyre industry to achieve a grand slam of world design awards and before this award, the company swept IF Design Award in 2011, the Red Dot Design Award in 2012 and G-Mark in 2013.
The Green Hive is a concept tyre that prioritises usability, economy and sustainability for customers and its innovative design allows the tread, which determines the life of a tyre, to be replenished on a continual basis.
“The grand slam of the most prestigious global design awards we have achieved with this year’s IDEA is proof of our design capability and extraordinary global competitiveness,” said Lee Hyun-bong, Nexen Tire’s CEO. “We continue to build on our quality and technological capability to expand our supply to global automakers. Going forward, we will continue to launch innovative products that deliver outstanding performance and design to raise our brand value.”
Over 2,000 entries were submitted in 16 categories for this year’s competition.

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