JK launches new brand campaign

Indian tyre maker JK Tyre & Industries has introduced a 360 degree brand campaign to position the brand as a premium superior quality offering.

The campaign intends to rediscover and reconnect relationship with family and friends in today’s hustle-bustle of modern day living. The theme ties-in beautifully with the product as the tyres play a key part in the consumer mind-space majorly when the driver plans a long road trip with loved ones, says the company.

“The attempt has been to ensure that our brand strikes a strong emotional chord with the customer to further strengthen the foundation of an outstanding product. We have a premium range of quality products that are at par with the best in the industry and define our market leadership. This day and age demand for a product to be distinct for customers to have recall, hence, with the new TVC JK Tyre urges customers to step out and discover new things about their near and dear ones”, says Amitabh Prasad, General Manager, Marketing, JK Tyre & Industries Limited.


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