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Category: Management

Customer retention, customer loyalty

By Michael Stops Nearly all of us are facing several methods aiming at customer retention daily. May it be general bonus points on your just done purchased offered for your next one, a folder for collecting bonus points combined...

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BUILDING ICONIC ASIAN BRANDS

The detailed 360 degree brand-building strategy that Martin Roll gives in his best selling Asian Brand Strategy has become an essential guide to Asian CEOS striving to build enduring brands for the global market. Drawing from...

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HAPPINESS MEANS PROFITS

PTA News Bureau When Alexander Kjerulf came out with the book Happy Hour is 9 to 5 even sceptical CEOs welcomed his ideas because what he proffered was not only a research observation, but also a practical guide that could...

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TARGET ADS CAN BACKFIRE

PTA News Bureau To grab the attention of consumers, marketers are consistently devising newer ways of capturing the imagination of consumers through powerful advertisement campaigns. They invest in consumer surveys to evolve...

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