Select Page

Category: Management

Customer retention, customer loyalty

By Michael Stops Nearly all of us are facing several methods aiming at customer retention daily. May it be general bonus points on your just done purchased offered for your next one, a folder for collecting bonus points combined...

Read More

BUILDING ICONIC ASIAN BRANDS

The detailed 360 degree brand-building strategy that Martin Roll gives in his best selling Asian Brand Strategy has become an essential guide to Asian CEOS striving to build enduring brands for the global market. Drawing from...

Read More

HAPPINESS MEANS PROFITS

PTA News Bureau When Alexander Kjerulf came out with the book Happy Hour is 9 to 5 even sceptical CEOs welcomed his ideas because what he proffered was not only a research observation, but also a practical guide that could...

Read More

TARGET ADS CAN BACKFIRE

PTA News Bureau To grab the attention of consumers, marketers are consistently devising newer ways of capturing the imagination of consumers through powerful advertisement campaigns. They invest in consumer surveys to evolve...

Read More

BUILDING BRANDS THAT SELL

PTA News Bureau Global brand agency Landor Associates, with 26 offices in 20 countries, has a reputation as one of the world’s preeminent design firms. Since its founding in 1941 it has been inventing marketing strategies that...

Read More

BOOST TO COMMONSENSE

When Prof Jordan Ellenberg came out with his best-selling book How Not to Be Wrong – The Hidden Maths Of Everyday Life it opened a new thinking about how it can boost commonsense. It holds several keys for managers...

Read More

MAKE IT SIMPLE

All of us agree that our society is on the cusp of radical and ground-breaking changes, particularly in areas such as biotechnology, artificial intelligence, nanotechnology, synthetic biology and numerous other innovations. The...

Read More

Irrelevant ideas spark innovation

PTA News Bureau Every company wants to build competitive advantage over its market rivals through innovation. However, most of them turn laggards as they miss out on innovation, either because of a lack of corporate culture that...

Read More
Loading

Latest Issue

Newsletter Subscription

Recent Tweets