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Author: ranjit

Apollo launches ‘no shortcuts’

Leveraging its three-year high profile partnership with Manchester United Football Club for India and the UK, Apollo Tyres has launched its corporate advertising campaign covering television, cinema, print, digital and outdoor...

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Coolest truck, literally!

It was the coolest when it was there and then it melted away. That is the short, but big history of the ice truck made by Canadian Tire, the Zurich, Ontario-based company (Photo courtesy: http://www.canadiantire.ca) The car...

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Retrofit: More than just service

Retrofit generally stands for modernisation or expansion of existing machines with the clear objective of improving the quality or the efficiency of the system. By exchanging obsolete or defective components and adding new...

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