Goodyear Tyre & Rubber set up its first development centre in China to expand its capabilities in the Asian pacific region. The centre located at its facility in Pulandian, according to the company, will enable it to enhance the speed and efficiency of high-value-added tyre development, especially for China based automakers.
(from left) Richard J. Kramer, Goodyear chairman and chief executive officer; Tang Jun, party secretary, Dalian Municipal Committee; Scott Weinhold, consul general, United States Consulate in Shenyang, China; and Xiao Shengfeng, mayor, Dalian Municipal Government.
However, Core tyre technology will continue to be developed in Goodyear’s global Innovation centres in Akron, Ohio and Colmar-Berg, Luxembourg, with China development activities focused on product customization for original equipment fitments and project support services.
In addition to the two global innovation centres, Goodyear also operates development centres in Hanau, Germany and Hebron, Ohio.
“China is the world’s largest and fastest-growing market for passenger cars and commercial trucks, and critical to Goodyear’s growth strategy,” said Richard J. Kramer, the company’s chairman and chief executive officer. “The new China development centre will be an integral part of our network of global innovation centres and strengthen our innovation leadership role in the global tyre industry.”
The centre will provide direct interactions between customers and designers and building of local capabilities and will also the US tyre makers to enter new original equipment platforms in China, including new energy vehicles.
“The time is right for us to increase our capabilities in China to ensure we remain first with our customers,” said Kramer. “We have built strong relationships with original equipment manufacturers and our investment in this new development centre will allow us to expand our new product offerings, accelerate our speed to market and increase the value we deliver to these key customers.”
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