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BKT signs multi-franchisees sponsorship deal with 7 teams

BKT signs multi-franchisees sponsorship deal with 7 teams

OTR major Balkrishna Industries Ltd. (BKT) announced a first of its kind multi-franchise sponsorship deal in the Pro Kabbadi League, signing with seven of the 12 franchisees.

BKT will come on board as the official tire partner for these seven marquee teams – Patna Pirates, Puneri Paltan, Tamil Thalaivas, Telugu Titans, U.P. Yoddha, Bengaluru Bulls and Haryana Steelers for the ongoing season. The deal envisages BKT brand visibility on the official kits of these seven teams, apart from its presence across teams’ in-stadia branding, banners, merchandise etc.

BKT’s decision to partner with these teams was motivated by the group’s passion and enthusiasm for sports, and its “Growing Together” philosophy. With this partnership, the BKT group aims to not only support and sustain kabaddi to see talent grow but also help populate the sport through its market reach in the Indian heartland.

IMG-Reliance, BKT’s exclusive sports consulting agency in India, played a key role in identifying and forging the above-mentioned strategic partnerships with the 7 teams.

Rajiv Poddar, Joint Managing Director, BKT Tires, said: “I am glad about this partnership since kabaddi has been one of the few sports which originated and evolved in our country. Being able to support some of the most competitive kabaddi teams in the country makes us proud. We appreciate that the viewership and followers for these teams has grown exponentially over the years. Naturally, it was an easy decision for us to partner with popular and successful teams such as these.”

The participating teams in Pro Kabaddi League have been divided into two zones of six teams each, where each team will be playing a set of 15 intra-zone and 7 inter-zone matches, prior to the anticipated play-offs. The play-offs stage will comprise of 3 adrenaline filled eliminators, 2 qualifiers and the finals scheduled to take place in Mumbai.

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