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Point S launches improved winter tyre

Point S launches improved winter tyre

Point S launched a new version of its private label winter tyre, Winterstar 4, dedicated to passenger cars as well as SUVs.

This new products’ launch is part of the renewal program of the Point S branded tyre range. It follows the market introduction of the new Summerstar 3+ that took place early this year.

“We were very satisfied with the performances of the Winterstar 3 but could still take advantage of some technical opportunities offered by our current manufacturer. The tests conducted on the new Winterstar 4 show that expected improvements are achieved,” said Emilie Faure, Private Label Product Manager at Point S Development.

The new tyre, covers 39 dimensions in total  and up to 17 inches in size, is designed and produced in Europe by one of the major tyre makers with latest technologies, said the company

This fourth generation of standard European winter tyre has an aggressive directional pattern ensuring an excellent safety level. Winterstar 4 also demonstrates that it is a good value for money tyre, added the company.

Fabien Bouquet, CEO Point S Development, underlines: “Our private label range of tyres is constantly evolving to meet the latest evolutions of the European car park and to maintain the attractiveness of the best value for money it offers to our end customers. It is so developed and manufactured in Europe to reach these expectations”.

A version dedicated to van, the Winterstar 4 Van, is also available. With a nondirectional pattern, this tyre answers to utility vehicle’s needs and covers 13 dimensions.

To support this, a new European campaign has been introduced this year with the personified tyres: the SummerHero and the WinterHero.

As for Summerstar 3+, Point S 4 Seasons and Winterstar ST, Winterstar 4 tyres are exclusively distributed through the Point S network.

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