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Ceat on expansion mode

Ceat on expansion mode

By TA News Bureau:

A big step for Ceat, with its focus on growing global R&D-activities, is the new Ceat European Technical Center (CETC) in Moerfelden/Walldorf, close to Frankfurt, in Germany. The expertise of this European team in tyre development is bringing a new momentum to the company’s technological growth

“Ceat has got a very clear and open strategy to grow as a company and to enter new markets, like the Middle East, Australia or Europe. This strategy includes a significant expansion of production capacities and an increase of business with OEMs globally,” Peter Becker Senior Vice President R&D and Technology, Ceat, told Tyre Asia.
Becker joined Ceat Ltd. one year back, on July 1, 2017.
The biggest challenge, in Becker’s view, is now to achieve new technology levels for enhanced competitiveness in short time frames and to run all plants with these high technology products, while at the same time focusing on highest productivity and lowest possible complexity.
Ceat is expanding its production capacity in Halol and new green field plants in Chennai and Sri Lanka according newest global manufacturing standards. The industrial sector is supported by a new manufacturing site in Ambernath.
Taking global requirements for tyres given by law or car manufacturers with rolling resistance and tyre noise for example under consideration, new tyre technologies, new processing technologies and new ways of development have to be introduced, Becker said. In addition, nowadays time to market cycles for new products are significantly shortened.
A top quality manufacturing standard backed up by state-of-the-art plants is essential for all products and is the basis of any good tyre performance, Becker emphasised.
Over several years Ceat management has been highly focused on constant upgrading of its technology standards. With our present R&D-Center including all laboratories in Halol, the company has put in place all necessary conditions, he pointed out.
“We have introduced a big simulation wing for all tyre categories, PCR/TBR/TBB/2wheeler.
We have established a Flat Trac Machine recently, High Speed Uniformity Machine and Noise Chamber will follow in 4th quarter this year,” Becker said.

A big step for Ceat, with its focus on growing global R&D-activities, is the new Ceat European Technical Center (CETC) in Moerfelden/Walldorf, close to Frankfurt, in Germany. The expertise of this European team in tyre development is bringing a new momentum to the company’s technological growth, he said.

All CETC activities are integrated in Ceat’s global R&D organisation, with strong Automotive-, Outdoor-Testing and Material/Compound wings.
“Material and Compound are very important to us,” Becker said. Ceat is very keen to meet, understand and learn from European customers, suppliers and research institutions. This commitment is reflected in the latest investments the company has made in Europe. In the coming months we will establish closer cooperation with leading suppliers of Chemicals & Polymers as well as expand our cooperation with Universities and academic experts around Europe.
A very important role in Becker’s view is outdoor testing in Europe. Present target is to establish a test center at ATP Papenburg, a well known industry test track in northern part of Germany. Many companies from Automotive industry are using this track, to follow all rules and guidelines given by global OEM’s and taking most demanding and critical conditions of markets under consideration.

According to Becker, Ceat has got a very modern working culture, offering excellent development opportunities to all employees. “We encourage our teams to take responsibility and support them in their career path, with flexibility of having partly home office, sabbatical leaves and support for further education.
“Having a team of motivated and talented people, with such good opportunities is one major reason of Ceat’s success in the past years and will be very important for our growth in the next years. In our present world with constant changes and high requirements for flexibility, respect to people is a key factor,” Becker said.

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