Nexen Tire tops South Korea’s GCSI 2018
Nexen Tire secured the first rank in the tyre segment on South Korea’s 2018 Global Customer Satisfaction Competency Index (GCSI) for the ninth consecutive year.
The GCSI is an evaluation system developed and conducted by the Global Management Association, a research evaluation institution under South Korea’s Ministry of Trade, Industry and Energy. It was established to raise awareness and improve customer satisfaction management by providing a global industrial competitiveness index.
This year’s evaluation was conducted through an online survey that lasted for three weeks in April, centering around Seoul and six other metropolitan cities. The evaluation was carried out by 102,000 participants on categories such as elements of customer satisfaction, customer value, global competency and loyalty.
Nexen Tire is currently operating ‘Next Level,’ the industry’s first tyre rental service. The service provides regular tyre check-ups and vehicle management in 10 main areas for all rental customers, and offers two free tire, or engine oil, replacements in case of product wear or damage for customers with four or more tyre rentals.
To ensure safe-driving of its customers, the company runs New Premium Warranty System as part of its premium customer satisfaction program for its high-end tires including N’FERA AU7, N’FERA AU5 and N’FERA RU5 by providing replacements even when the customer is at fault for the tire wear or damage.
Nexen Tire also offers free tyre inspections each year at highway rest areas and vehicle inspection stations across the country to ensure safe driving of not only Nexen Tire customers but for all drivers. Nexen Tire is actively playing its role as a social enterprise by offering these services in cooperation social welfare institutions in marginalized areas.
Furthermore, the company is continually improving its product quality and satisfaction, ranking first in the ‘All-Season Tire Test’ conducted by ‘ADAC Motorwelt,’ a German automotive magazine that is highly influential in Europe, said the company.