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Italian Serie B becomes Serie BKT

Italian Serie B becomes Serie BKT

Indian tyremaker BKT has become the title sponsor for the Serie B championship in Italy for the next three seasons. A three-year partnership agreement has been signed between BKT and Lega Nazionale Professionisti B, the Italian professional football league of Serie B clubs. A new logo and the new name will be the companion for the 22 clubs and their fans throughout the 42 days, Playoffs and Playouts of the coming three seasons.

Serie B has changed its name into “Serie BKT” represented by a logo uniting BKT and Lega B, which will be the companion to clubs and fans starting from the 42 match days, all Playoffs and Playouts of the coming season on 22 pitches throughout Italy.

“I am very satisfied with this agreement, which is fully in line with BKT’s banding strategy with a focus on Italy, where our European Head Office is located. Football has always been the most popular sport in Italy arousing great passion and enthusiasm,” – Lucia Salmaso, Managing Director of BKT Europe.

“This partnership is a continuation on the path to growth and going international that Lega B is putting forward full of fierce spirit and firmly believing into its brand. It is actually an essential course we adapt to ensure major economic support to our clubs stimulating and increasing spectators’ both interest and involvement,” said Mauro Balata, President Lega B.

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