ARC all set for ‘Bigger, Better’ second edition
The second edition of the Asian Retread Conference (ARC) is well in lane for launch. The two day event will be held at Sime Darby Convention Center in Kuala Lumpur, Malaysia, on October 2-3, 2018. Themed on “Better, Faster, Cheaper,” ARC 2018 will bring together some of the leading global players in tyre retreading under one roof to focus on the win-win features of the industry.
First of its kind in the region, ARC is organised by Asian Business Media (ABM), publishers of Tyre Asia, the popular international magazine on global tyre industry, and Epic Fresh, Malaysia, in association with Tire Retread and Repair Information Bureau (TRIB), USA. ARC proved to be a path-breaking conference on retreading industry when it debuted in 2016 at the same venue. It is now returning with greater opportunities for knowledge-sharing and networking.
Dato’ Mohamed Ishak bin Abdul Hamid, Chairman, ARC, said: “’Retreaders Strike Back.” That’s how ARC 2016 ended, echoing the urgent need for the retreading industry to act with the advent and threat of cheap new imported tyres. The ARC 2018 tagline: BETTER, FASTER, CHEAPER captures in essence the actions needed for retreaders to remain competitive, relevant and to be the first choice of customers.”
He elaborated on the choice of the ARC 2018 theme: “Many questions have been asked about the words in this tagline, particularly the use of the words Faster and Cheaper. Questions like: Does Faster mean that product safety would be at risk?; Does Faster and Cheaper mean that product quality is compromised?; Does Faster mean the product is made to go faster on the road and hence be unsafe?; Does Cheaper mean that low quality materials and components have been used?
“When we were thinking of a theme for the ARC 2018 we reflected on the private discussions we had with participants and visitors to the ARC 2016 meeting, as well as the issues that came out strongly during the conference itself. The three main issues captured and highlighted were:
The perception that retreads were generally of poor quality as evidenced by tyre debris frequently found on highways. This had led to some non-governmental organisations calling for a ban on all retreads.
Retread customers wanting a faster turnaround time of their own casings (COC) – basically wanting faster production cycles and
Serious concerns of the impact of cheap new imported tyres on the retread business.
Based on the above three issues, and, during the closing of ARC 2016, we said that retreaders need to get down to doing things Better, Faster, Cheaper and we therefore decided that this was the most apt tagline and theme for ARC 2018.
Briefly, the choice for the use of these words and their meaning are as follows:
1. Better refers to the improvements that need to be made to the present market situation of retreads as well the way of doing things.
2. Faster refers primarily to production rate and efficiency in the plant, i.e., improving the number of tyres produced within a given period of time. The word is NOT meant to imply or suggest vehicles running faster with retreads but rather on how the retread companies speed up their production.
3. Cheaper – by doing things Better and Faster this should naturally translate to a lower production cost. Retreaders, like in any other business, should also be mindful of all cost elements throughout the organisation. Cost reduction exercises must be done across the board and in all departments be it Human Resources, Sales and Marketing, Technical and others and not just in the Production.”
Global line-up of speakers
As in 2016, the conference has a line-up of globally known industry experts as speakers. The final list is getting into shape. Currently, the list includes Dr Zairossani Mohd Nor, Malaysian Rubber Board, Adam Gosling, TyreSafe Australia, Sudharshan Varadaraj, Elgi Rubber Company, India, Rajiv Budhraja, Automotive Tyre Manufacturers Association (ATMA), India, Dirk G.H. Reurslag, VMI, Holland, David Wilson, Retreading Business, UK, David Stevens, TRIB, USA, Colin Clarke, Schill + Seilacher “Struktol,’ Germany, and Jos Uijlenbroek, Ferm RFID Solutions BV, Germany.
Malaysian Rubber Board (MRB) is the Corporate Sponsor of ARC 2018. Other sponsors include Eversafe rubber, Elgi, Tyresoles, and Struktol, The event is supported by various international agencies, institutes and research centres.
ARC 2016 was a huge success, setting a benchmark for participation in a debut conference with over 250 delegates from across the globe. There was uniform opinion about the need for such a gathering of tyre retreading industry stakeholders to discuss future developments and challenges.
The second edition is being designed in such a way as to live up to the reputation it created two years ago.