TRM to focus on South America for future growth
Tyre Retreading Machinery (TRM) targets the South American, especially the Brazilian market, as part of its international growth strategy. TRM Srl develops and manufactures the most sophisticated and technologically advanced systems for tyre retreading.
The company has participated in the Tire Cologne held recently in Germany. The company had received Roberto de Olivera, president of the ABR (Brazilan Retreading Association) and ALARNEU (Latin American Retreading Association) at its stall to discuss requirement and tendency of this market.
“The Brazilian market is facing great challenges coming from a concentration of the activity in large retreaders, the pressure on cost efficiency and compliance to the NR12 safety norm. TRM has in its portfolio all the answers to these requirements and the expertise to work in the similar environment. We are looking with great interest at the market despite the import duties and the not favourable exchange rate,” said Alessandro Villa, TRM Managing Director.
TRM is working with the support of Marcelo Amorim, an expert with great professional experience at top management level in the retreading companies in South America.