The Tire Cologne: A runaway success
The Tire Cologne, making its debut during May 29-June 1, 2018, concluded on a successful note, with 533 exhibiting companies and another 70 brands from 40 countries participating in it. All the top 20 tyre manufacturers took part in the show. The performance was optimal in terms of visitor quality, event concept, new orientation and the generous hall offering, said Katharina C. Hamma, Chief Operating Officer of Koelnmesse.
“The new strength of The Tire Cologne with the international conferences “Global Retreading Conference” and “Future Tire Conference” and the expansion surrounding the themes of digitalisation, recycling and fleet management have provided sustained impulses and once again decisively confirmed the correctness of our decision in favour of a new industry platform in Cologne,” she added.
“An impressive premiere event,” said Stephan Helm, Chairman of the German association of the tyre and vulcanisation trade (BRV).
The four-day event presented innovations and products from the segments of tyres and wheels, automotive services and workshop needs, tyre remoulding, as well as tyre recycling and disposal. The show registered more than 16,000 trade visitors from 113 countries in total. Around 60 per cent of visitors travelled to Cologne from abroad – an outstanding key indicator for a premiere event.
According to a survey, more than 80 per cent of trade visitors were highly satisfied with the exhibition, and more than 90 per cent would recommend a visit to the event to make the best of business networking opportunity. The strongest international contingents came from Italy, the Netherlands, the United Kingdom and Turkey, as well as from China, India, Taiwan and the USA.
In addition to the segments tyres and wheels, automotive services and workshop needs, tyre remoulding and tyre recycling, The Tire Cologne also provided important impulses for future development of the industry with the integration of pioneering themes like digitalisation, recycling or fleet and motor pool management. The lectures and expert discussions at the Digital Reality and Recycling Forum areas, and in the Tire Fleet Lounge were well-attended.
Organised and supported by the European retreader association Bipaver and Koelnmesse, the international conference for the retreading industry, the Global Retreading Conference, took place on the first day of show. Speakers from around the world provided the around 130 congress participants with a comprehensive overview of the decisive trends and developments of the industry, from the market, reports through best cases to technological innovations and political basic conditions.
Future Tire Conference
The two-day Future Tire Conference saw top experts of the industry presenting papers on decisive trends and revolutionary developments of tomorrow and discussed the opportunities and challenges confronting global tyre industry. The papers were mostly on the effects of the digitalisation of tyre design, manufacture and delivery, as well as progress in the material sciences and processing technologies. Sessions on global market trends, efficient production facilities and sustainability, as well as the increasing demands of consumers were also on the agenda.