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Bridgestone India, UNICEF India join hands for ‘Drops of Hope’

Bridgestone India, UNICEF India join hands for ‘Drops of Hope’

Bridgestone India joined hands with The United Nations Children’s Fund (UNICEF) of India for ‘Drops of Hope’ -a Project on Water Conservation and Drinking Water Security. The partnership has been formed in collaboration with the Government of Maharashtra, Department of Water and Sanitation. The first phase of the project will be implemented in districts of Pune, Latur and Osmanabad in Maharashtra, India.

Bridgestone India is contributing Rs 3.9 crore to the project over a period of three years. The focus of the project is to develop robust drinking water security and safety plans which also involves a baseline survey to understand the existing situation as well as assess the future impact.

Maharashtra state has the highest drought-prone blocks due to hard rock areas and shallow aquifers. Only half of the rural households in Maharashtra have access to tap water of which only 63% is treated. Nearly 20% of rural household still depend on distant & unprotected sources for their domestic water supplies and nearly 1/6th of rural population depend on public hand pumps. Per capita water supply in the state has huge disparities that can range from 21 ~129 liters per capita per day (lpcpd). (National Vision is minimum 70 lpcpd by 2020). This Project is planned with an objective of strengthening village level committees to find local solutions to Safety and Security Planning for Drinking Water throughout the year.

Bridgestone India will provide support to UNICEF in undertaking training and skill development of community members and key officials at the village, block and district level to build water supply structures and ensure their proper maintenance. Another key facet of this program is the use of innovative communication processes and tools to support positive behaviours towards water usage and management.

The foundation of this project is to work closely with the Government of Maharashtra to identify and leverage key resources for enhancing investments in infrastructure. This partnership involves deployment of models that aim to create a mechanism to ensure drinking water security. Communities will be encouraged to access available funds set aside f village development which also encompasses water security.

“Bridgestone Corporation has always believed in contributing to their social surroundings and this belief is reflected in our mission of ‘Serving Society with Superior Quality’. This mission is also a guiding light for Bridgestone’s CSR commitment ‘Our Way to Serve’. The three key priority areas of this commitment are ‘Mobiiity’, ‘People’, and ‘Environment’. This project in India is aligned with Bridgestone’s global CSR direction, and we will be associating with various partners and causes to provide relevant sustainable solutions,” said Yoshikazu Shida, Member of the Board, CEO and COO Bridgestone Asia Pacific.

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