Michelin, Total team up for road safety
Michelin and Total are launching a major road safety education program for 10-18-year-olds through their corporate foundations. Developed with the support of Global Road Safety Partnership, the project aims to reach 100,000 young people over a 3-year period. The Total Foundation and the Michelin Corporate Foundation have decided to contribute 1.5 million euros jointly to this initiative.
Throughout the world, road accidents take the lives of over 227,000 young people under 20. It is the leading cause of death for 15-17 year-olds. The joint project will launch its initial phase in France, Cameroon and India. It will expand to other countries and welcome new partners.
Partners of local and regional educational communities, the foundations of the Total and Michelin Groups will work together to provide solutions taking into account local realities and measuring the impact. This road safety education program for 10-18 year-olds will be developed using an innovative digital platform.
“We are all convinced that digital tools are a new opportunity to engage in highly targeted, even bespoke, interaction with people. This innovative program, developed in close collaboration with the Total Foundation teams, will channel this certainty into a priority action: making our roads safer for children and adolescents,” said Jean-Dominique Senard, CEO of the Michelin Group.
Patrick Pouyanné, CEO Total said: “Drivers cover over 700 million kilometres per year, placing mobility at the heart of Total’s activities. Today, we are sharing this specific road safety expertise with local communities to prevent road accidents, via an educational partnership developed with Michelin. Our strong roots in the host communities ensure the success of this project. By addressing 10-18 year-olds directly, we have a golden opportunity to make them future road safety ambassadors and to contribute, through education, to saving lives.”