Coopertire.com wins IAC award
The Internet Advertising Competition (IAC) has selected the Cooper Tires website, www.coopertire.com, as the winner of its Best Manufacturing Website award. The award is based on seven criteria including creativity, innovation, impact, design, copywriting, use of the medium and memorability. The 2018 IAC awards, the only industry-based advertising award competition dedicated exclusively to online advertising, highlight the top online advertising in 96 industries and nine online formats.
“It was important when redesigning the Cooper consumer website that we create a user experience that simplifies the tyre selection process and helps consumers through their purchase journey. By conducting extensive user and market research, we enhanced our site’s digital tools, improved navigation and eliminated jargon to make the purchase decision less stressful. It is exciting to be able to offer this tool to consumers, and it’s a great honour to be recognised by the prestigious IAC for the effort,” said Jessica Egerton, Cooper’s Director of Brand Development.
The new Cooper website, launched in 2017, includes an interactive tyre selector guide called ‘Help Me Choose’ that aids consumers in finding the right tyre by asking three simple questions – vehicle type, expected mileage and typical weather conditions experienced. The website offers intuitive filtering through the use of checkboxes related to key criteria utilized in the tire purchase decision.